Mission & Vision

What we are building

A credibly-neutral measurement apparatus for distributed common knowledge, disguised as a 60-second survival game.

We believe that the most underexploited asset on the internet is the moment-by-moment alignment of mass attention. Every advertiser on Earth pays to influence it. No one, until now, has paid the people who constitute it.

CashPop pays them. In POP today, in $POP at TGE, in a share of governance over the protocol that captures the value tomorrow.

What we reject

• Pay-to-play. Every Round is free. Consideration is zero. Coordination, not capital, decides outcomes.
• Token-funded rewards. Tokens that pay tokens collapse. CashPop pays in ad revenue and burns tokens — the opposite direction.
• KYC walls. Identity is a continuous credibility ladder, not a binary gate. You can start anonymous, climb at your pace, and exit anytime.
• Insider allocation. Investor and team buckets together total 15% of supply. Community owns 55% (30% Season 1 + 25% future seasons).

What we measure

For every Round, we record:

• The question.
• The commit and reveal of every participant.
• The reputation-weighted majority outcome.
• The latency distribution of commits.
• The demographic distribution of choices (aggregated, never individual).

This data — anonymized, aggregated, and published in quarterly reports — becomes a permanent open scientific commons on human coordination at planetary scale.

What we are not

We are not a casino. We are not a securities issuer. We are not a betting market. We are an advertising-funded coordination game with a long-tail data and governance product.

The first principle of CashPop is not extracting from users — being structurally aligned with them.